Core features
Social media analytics
See Instagram, TikTok, and YouTube channel metrics and post performance in FavStash or ask your connected AI agent to analyze them.
Analytics closes the loop: you saved the inspiration, you posted the content — now see what actually worked, without opening three different creator dashboards.
Analytics are included on the free plan for one connected account with a 7-day history window. Requests through the Portal, MCP, and ChatGPT share that same allowance and are not metered separately. Paid plans extend the history window and connected-account cap.
The overview: channel pulse cards#
The Portal home shows a pulse card per connected channel — your headline numbers for the recent period at a glance:
- Instagram — reach, views, likes, new followers
- YouTube — views, watch time, subscribers gained
- TikTok — followers, recent views, total likes
Cards are platform-tinted, update when you visit, and include a manual refresh button for checking the provider again without waiting for the short portal cache. They also flag a channel that needs reconnecting instead of silently showing stale zeros.
A connected LinkedIn personal profile appears as publishing only rather than showing invented zeroes. LinkedIn's self-serve product does not provide personal-profile analytics or owned-post history; scheduling and publishing still work.
What each platform exposes#
Each platform's official API decides what FavStash can show. Here's the honest map:
| Metric | Notes |
|---|---|
| Reach | Daily series over the period |
| Views, likes, comments, saves, shares | Period totals |
| Total interactions | Period total |
| New followers | Over the period |
YouTube
| Metric | Notes |
|---|---|
| Views | Daily series |
| Watch time | Daily series |
| Average view duration / percentage | How long people actually stay |
| Subscribers gained / lost | Daily series |
| Likes, comments, shares | Daily series |
| Retention curve | For videos published via FavStash |
If a YouTube connection predates the analytics permission, FavStash falls back to lifetime channel totals (subscribers, total views, video count) and tells you so — reconnect the channel to unlock daily metrics.
TikTok
| Metric | Notes |
|---|---|
| Followers, following | Current counters |
| Total likes, video count | Current counters |
| Views, likes, comments, shares | Aggregated across your 20 most recent videos |
TikTok's API exposes current counters rather than historical series, so TikTok numbers are "right now" snapshots. The requested lookback window is not applied to those counters or the recent-video aggregate, which covers up to the 20 most recent videos.
Analytics through your AI#
AI Connect can work with both account totals and owned content:
- One account snapshot — totals plus a provider-reported trend for a connected Instagram, YouTube, or TikTok account.
- Ranked content — sort one account's owned posts, Reels, Shorts, or videos by an available metric. This includes content published directly on the platform, not only posts published through FavStash.
- Cross-account reports — compare multiple accounts or platforms while keeping provider-specific metrics separate. FavStash does not pretend that a YouTube view, Instagram reach, and TikTok view are identical.
- Deeper inspection — inspect one selected item after a ranking without replacing the ranked result.
Post-level analytics#
Every owned post in your FavStash calendar gets its own performance view, including content published directly in Instagram, TikTok, or YouTube:
| Platform | Per-post metrics |
|---|---|
| Views, reach, saves, likes, comments, shares | |
| YouTube | Views, likes, comments |
| TikTok | Views, likes, comments, shares |
Post analytics are available once a post reaches the published state or is discovered from a connected account. Open the post on the Schedule calendar to see its live counters and refresh them on demand. They're also the raw material for the fun question you can ask your AI: "which of my last 5 posts performed best, and why?"
Freshness & caching#
- Numbers are fetched live from each platform's API when you open the overview or a report.
- The portal caches results briefly (about 15 minutes) so navigating around doesn't hammer rate-limited platform APIs; caches expire fully within an hour.
- The refresh button bypasses that client cache and requests the latest counters immediately.
- Platforms themselves lag a little — very recent activity (the last few minutes to hours, depending on the platform) may not be reflected yet. That's upstream, not FavStash.
- Lookback windows go up to 90 days (default 30) where the platform supports it.